From the founder ยท 25 October 2026
I have ADHD, and I've worked in PR for 17 years. As podcasts became a bigger part of PR, pitching them quickly became the task I put off longest.
It asks for everything my brain finds hard at once. You research shows across a dozen tabs, hunt for the right contact, write a pitch that has to sound personal, then wait. Then you have to remember to follow up a week later, for every show, for every client.
So when I built The Podcast Assistant, I built it for the version of me who opens a laptop at 4pm with a half-finished list and no idea where to start.
The hardest part is usually starting. Home has one button, Pitch my top 5. It picks the five shows most worth pitching today, follow-ups first, and takes you through them.
You see one card: the show, why it fits, and a drafted pitch. You send it, skip it or edit it, and the next one appears. You never face a wall of tabs or a list of 40 shows.
Before any pitch is written, you tick off the facts about your guest, taken from their own bio. Every pitch uses only what you ticked. You do this once per guest, so you're not re-reading the same bio at every show.
The platform drafts, you decide. Every pitch waits for you, and you get a few seconds to undo after you send. It takes the panic out of a slip of the finger.
You don't have to remember who went quiet. Pitches that need a follow-up come up first, so the reminders find you instead of living in your head.
Some days colour helps and some days it's too much. You can switch to a calmer display in Settings, and progress shows as simple bars so you can see how far you've come at a glance.
If podcast pitching sits at the bottom of your to-do list every week, give it ten minutes. Press the button, send what feels right and skip the rest.
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Jen Plahm is the founder of The Podcast Assistant and has worked in PR for 17 years. She's based on the Gold Coast, Australia, and in Chicago.
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