Guides

Practical guides on podcast outreach, contact research, and pitching yourself or someone you represent as a guest.

Two people recording a podcast at a table, one wearing headphones and using a laptop

Podcast guesting

How to Land Your First Podcast Guest Spot

A practical guide to getting booked as a podcast guest: what a guest spot gives you, how to choose shows, and three tips for pitching hosts.

A podcast studio desk with two microphones on boom arms and two pairs of headphones

Agencies

Podcast PR for Agencies: Managing Outreach Across Multiple Clients

How PR agencies run podcast outreach across several clients at once without losing track of who's been pitched, what landed, and what to report back.

A podcast mixing desk with a microphone on a boom arm and headphones

Contacts

How to Find a Podcast's Producer or Booking Contact

A practical guide to finding the right contact for a podcast pitch, and why the generic inbox almost never works.

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Research

How to Tell If a Podcast Is Worth Pitching

Not every podcast that fits your topic is worth pitching. Here's how to tell the difference before you spend the time.

A condenser microphone with headphones hanging beside it and a computer screen behind

Pitching

How to Pitch Yourself as a Podcast Guest

A practical guide to pitching yourself as a podcast guest, for founders, authors and experts doing their own outreach.

A studio condenser microphone in a shock mount, lit against a dark room

Results

How to Measure ROI From Podcast PR Campaigns

Podcast placements are harder to measure than a press clipping. Here's a practical way to show what a campaign achieved.

A black broadcast microphone on a boom arm against an orange wall

Templates

The Podcast Pitch Email Template We Use on The Podcast Assistant

The structure our draft assistant follows to write podcast guest pitches and follow-ups, with a worked example of each.